It is my pleasure to announce that Rita Willow Rans has joined awaBerry as our dedicated Marketing and Sales lead. Rita brings exactly the combination of experience, energy, and conviction that awaBerry needs at this stage of its growth — and I could not be more excited to welcome her to the team.
Why Marketing and Sales Matter Now
Since we launched awaBerry Remote, the feedback from our user community has been extraordinary. Developers, system administrators, researchers, and IT teams have been discovering what zero-trust device access can do for them — and telling their colleagues. But organic growth has its limits, and the problems awaBerry solves deserve to reach a much wider audience.
Rita joins at exactly the right moment. Her role is to build the marketing and sales function from the ground up: positioning, messaging, content, partnerships, and the direct sales conversations that will bring awaBerry into enterprise and research environments worldwide.
About Rita
Rita brings a strong background in B2B technology marketing, with a particular focus on developer tools and infrastructure software. She understands how technical buyers make decisions, what resonates with security-conscious audiences, and how to build a brand that earns trust over time rather than simply spending for attention.
Rita joins a small, focused team with a strong product and a clear mission. The combination is rare, and she recognised it immediately.
A Warm Welcome
Please join me in welcoming Rita to awaBerry. If you are interested in learning more about awaBerry, exploring a partnership, or discussing enterprise options, Rita is the right person to speak with — and she is very much looking forward to those conversations.
You can reach our team at any time via the contact form.
